Selling digital goods and getting started in the online education sector has never been easier in today’s online world. According to Research and Markets, the online education industry is poised to become a $325 billion dollar industry by 2025, increasing from $187.877 billion in 2019.
Not only do we live in an instant gratification economy, where we want to have products delivered instantly to our doorstep (or even better via our email inbox), but we also demand location-independent freedom from both sides, the consumer and the business perspective.
Consumers are purchasing more and more digital goods, for example membership sites, ebooks, audiobooks, digital courses or live lessons and tutorials, videos, songs, design, photography, templates, apps, masterminds, or worksheets. There are literally hundreds of digital product options out there that you can add to your product suite.
There are countless benefits to selling digital goods online. For instance, the entry barrier to getting started is very low, digital goods are low-maintenance in general, you have full creative freedom and digital products have huge scalability.
Here are the top three tips and marketing strategies on how you can promote and sell digital products best to achieve the highest profits possible, listed in no particular order.