The Secrets to Creating Great Courses and Valuable Course Content

The Secrets to Creating Great Courses and Valuable Course Content

great courses

The Secrets to Creating Great Courses and Valuable Course Content

Watch The Free Masterclass:

How to Start And Grow a Profitable Online Education Business

The World’s Economy Has Already Shifted Into The Virtual Space More And Faster Than Ever Before & It’s Time To Catch Up Right Now… Or Else You’ll Risk Getting Left Behind.

The Most “Future Proof” Way To Get Ahead And Run A Sustainable Online Business Is By Entering The Exploding Digital Knowledge Industry With The Guidance Of Tina. 

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Many students ask me all the time: “What makes a good online course where I just know my course content is valuable?”

The answer is simple. Great courses deliver course content that: 

 

  • Is set up in an efficient way
  • Caters to all the different learning styles
  • Creates urgency within the curriculum
  • Can be discussed with you or your team member

Watch The Free Masterclass:

How to Start And Grow a Profitable Online Education Business

The World’s Economy Has Already Shifted Into The Virtual Space More And Faster Than Ever Before & It’s Time To Catch Up Right Now… Or Else You’ll Risk Getting Left Behind.

The Most “Future Proof” Way To Get Ahead And Run A Sustainable Online Business Is By Entering The Exploding Digital Knowledge Industry With The Guidance Of Tina. 

Self-trust is the first secret to success. – Ralph Waldo Emerson

1. Great courses are set up in an efficient way

What makes a good online course is, that it actually gets its students the promised transformation, as fast as possible with the least amount of content & lessons possible. 

It’s a myth that I am going to debunk right here and now. Many people perceive a higher “value” of the course if the course comes with more material. 

This couldn’t be further from the truth. Why would you not want to get the results as fast as possible? If you are sick, and you need to go to the hospital, all you want is to get healthy as fast as possible, right? And preferably, with the least amount of operations or medication needs, right?

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Download Your Free Course Outline Template NOW!

Do It The Right Way From The Start

 

Your online course outline is one of the most important parts to pay attention to in the early stages of your online course development. Do it right and save yourself endless hours of headache and assure your students' speedy success.

2. Great courses offer course content that caters to all learning types

The main learning types out there are visual, aural, verbal and physical. 

The better you can articulate your content, and make those understandable to as many learning types as possible, with the least amount of material to work through, the better. Time is money and your students will value this. 

Every person takes in information in a different way. Some people learn better through watching videos, some others love to listen to audio files whereas others prefer to simply read through a bunch of written content. 

The main category most people fall under is the visual learner, and that’s why you see most online courses being in video format. 

Make sure you cater to all 4 main learning types and you will have happy students.

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How to create an online course PDF_124
Download Your Free Course Outline Template NOW!

Do It The Right Way From The Start

 

Your online course outline is one of the most important parts to pay attention to in the early stages of your online course development. Do it right and save yourself endless hours of headache and assure your students' speedy success.

Great courses
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3. Great courses create urgency within the curriculum

I don’t believe in just watching a few videos and doing the work “whenever”. My course content and even challenges are set up in a way that the students need to get a certain task done in a certain timeframe, otherwise, they will be behind and need to catch up, which makes the journey harder than just doing the work right from the get-go. 

And it works wonders. Because that’s the number one reason why students actually fail. Accountability. 

If you have urgency integrated into your course content, the lessons and weekly or monthly meetings (should you offer them), then this would really help your students to get stuff done. My students appreciate it, love it and have gotten results. 

So to sum this up: a great course needs to be set up in a way that the student can not fail. At least not for reasons caused by you. 

Now, of course, you have students who don’t show up to calls, just won’t do the work or simply lose self-believe halfway through. Your job is to inspire that belief within them that they can “do it”, that they can reach the promised transformation. Because that’s half the battle. 

If someone doesn’t show up to the group- or private calls, then there is little you can do about those. And unfortunately, you will have those students as well. 

The takeaway here is: Have urgency integrated into your marketing as well as in your actual learning content. 

Watch The Free Masterclass:

How to Start And Grow a Profitable Online Education Business

The World’s Economy Has Already Shifted Into The Virtual Space More And Faster Than Ever Before & It’s Time To Catch Up Right Now… Or Else You’ll Risk Getting Left Behind.

The Most “Future Proof” Way To Get Ahead And Run A Sustainable Online Business Is By Entering The Exploding Digital Knowledge Industry With The Guidance Of Tina. 

4. Great courses offer access to the coach

A great course, especially in this fast-changing knowledge economy we live in now, should offer an option to get direct access to real live coaching to the course creator, or a team member. 

This way, the course creator can hold the students accountable and more pupils will actually end up doing the work and succeed in whatever it is they are trying to achieve. 

You can compare it with going to university, being surrounded by your peers, being able to ask questions and get those answered immediately once a roadblock pops up. And they will pop up, it’s inevitable that they won’t. Because every student has a different mindset and different battles to fight with. 

If your students wouldn’t have roadblocks and obstacles, they wouldn’t be your students. Your job is to help them overcome those. 

In one of my programs, Sold Out Programs, I offer my students to hand in their work to me, so I can look over it and offer feedback via a recorded video. 

This is one of the most valuable support systems you can offer to your students, as it minimizes the risk of failure and leaves no room for them to run in the wrong direction for months, or maybe even years. 

That’s what makes a good online course ladies and gentlemen. 

Would you like to learn more about how you can create great courses and reach $10k months without needing to spend a dime on ads with an online course? 

Then book a quick 10 min call right here with me and let’s chat about it!

 

tina dahmen

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3 Effective Marketing Strategies For Selling Digital Products Online

3 Effective Marketing Strategies For Selling Digital Products Online

Effective Marketing Strategies For Selling Digital Products Online

3 Effective Marketing Strategies For Selling Digital Products Online

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The World’s Economy Has Already Shifted Into The Virtual Space More And Faster Than Ever Before & It’s Time To Catch Up Right Now… Or Else You’ll Risk Getting Left Behind.

The Most “Future Proof” Way To Get Ahead And Run A Sustainable Online Business Is By Entering The Exploding Digital Knowledge Industry With The Guidance Of Tina and 30+ Experts Through Online Course Talks. 

how to create an online course
marketing stratgies to sell more online courses

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Selling digital goods and getting started in the online education sector has never been easier in today’s online world. According to Research and Markets, the online education industry is poised to become a $325 billion dollar industry by 2025, increasing from $187.877 billion in 2019.

Not only do we live in an instant gratification economy, where we want to have products delivered instantly to our doorstep (or even better via our email inbox), but we also demand location-independent freedom from both sides, the consumer and the business perspective. 

Consumers are purchasing more and more digital goods, for example membership sites, ebooks, audiobooks, digital courses or live lessons and tutorials, videos, songs, design, photography, templates, apps, masterminds, or worksheets. There are literally hundreds of digital product options out there that you can add to your product suite. 

There are countless benefits to selling digital goods online. For instance, the entry barrier to getting started is very low, digital goods are low-maintenance in general, you have full creative freedom and digital products have huge scalability.

Here are the top three tips and marketing strategies on how you can promote and sell digital products best to achieve the highest profits possible, listed in no particular order. 

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The World’s Economy Has Already Shifted Into The Virtual Space More And Faster Than Ever Before & It’s Time To Catch Up Right Now… Or Else You’ll Risk Getting Left Behind.

The Most “Future Proof” Way To Get Ahead And Run A Sustainable Online Business Is By Entering The Exploding Digital Knowledge Industry With The Guidance Of Tina and 30+ Experts Through Online Course Talks. 

how to create an online course

“The best marketing strategy ever: CARE.” –Gary Vaynerchuk, entrepreneur, speaker & marketing expert

1. Online summits 

Online events and online summits have become a very popular and important marketing channel over the past few months. Many events and conferences have forcefully been cancelled, and the smartest businesses have moved their events online. 

Virtual summits run generally between one to 10 days, and attendees are able to watch expert’s interviews and presentations free of charge for a short amount of time. Usually, online summits are so value-packed, with many speakers presenting per day, that overwhelmed attendees don’t find the mental capacity or even the time to consume all the content in one go.

The hosts then offer one or several up-sells to the viewers, so they can purchase the recordings all together and watch them on their own time. 

You can host an online summit on any topic and don’t even need to be an expert in the particular topic you are representing. If you or your speakers have additional digital goods, such as online courses or ebook that they can throw in to make the up-sell offer more appealing to the buyer, then this will increase your chances of a higher sales rate. The bonus is it doesn’t really cost you or the creator of the course more money. 

How to create an online course PDF_124
Download Your Free Course Outline Template NOW!

Do It The Right Way From The Start

 

Your online course outline is one of the most important parts to pay attention to in the early stages of your online course development. Do it right and save yourself endless hours of headache and assure your students’ speedy success.

2. Online challenges

Online challenges, and in particular five-day challenges, have become increasingly popular amongst online marketers, as they achieve fast results. An online challenge consists mostly of a video series the attendees will watch and corresponding “homework” assignments. According to Yahoo Finance, one minute of video is worth 1.8 million words. So, seeing you on video every day, especially when it’s live and you can interact with your audience, increases your trust score tremendously.

A challenge will help your ideal customer avatar get started creating something like an outline for their next online course or a launch plan for their next book promotion. This way your up-sell at the end (which in this case could be a full program or course on how to create your online course or how to write your first ebook) will become very easy, as the prospects have already started to do the work and feel motivated to keep going with it. 

The most effective challenges run usually between three and five days, as this is a healthy timeframe to get people through their daily tasks without dropping out. Most marketers run a low-cost and high-turnout challenge on Facebook. According to Hootsuite, Facebook is the third-most visited website and has become the most popular platform to execute and market a challenge. 

effective marketing stratgies to sell more online courses

Like it? Pin it! 🙂

How to create an online course PDF_124
Download Your Free Course Outline Template NOW!

Do It The Right Way From The Start

 

Your online course outline is one of the most important parts to pay attention to in the early stages of your online course development. Do it right and save yourself endless hours of headache and assure your students’ speedy success.

effective marketing stratgies to sell more online courses 1

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3. Membership sites and online learning platforms 

Membership sites and online learning platforms are another awesome but much more indirect way to sell digital products. You can either build your own e-learning platform where you can sell your own digital products or you can sell digital goods from fellow experts in the industry. 

There are many different types of membership site models and online course platforms you can either join or create. To name just a few:

  • The drip-fed model: Content will be added every month.
  • The all-in membership: Members get access to everything straight away.
  • The online community membership: Members get access to private forums, masterminds or online groups.

A consultant and course creator, for example, isn’t necessarily interested in creating ongoing new content and therefore isn’t looking to build an entire membership site themselves. However, most consultants, coaches and course creators are more than eager to get involved in a joint venture and have their online course listed on the best e-learning platforms in return for an affiliate commission or simply for exposure. 

Join Our Free Event:

The Ultimate Online Course Conference

March 29th – April 4th

Registration Closes In

Day(s)

:

Hour(s)

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Minute(s)

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The World’s Economy Has Already Shifted Into The Virtual Space More And Faster Than Ever Before & It’s Time To Catch Up Right Now… Or Else You’ll Risk Getting Left Behind.

The Most “Future Proof” Way To Get Ahead And Run A Sustainable Online Business Is By Entering The Exploding Digital Knowledge Industry With The Guidance Of Tina and 30+ Experts Through Online Course Talks. 

how to create an online course

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