3 Different Types Of Online Courses & Which One Should You Choose As A New Course Creator

3 Different Types Of Online Courses & Which One Should You Choose As A New Course Creator

Different Types Of Online Courses

3 Different Types Of Online Courses & Which One Should You Choose As A New Course Creator

different types of online courses

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“What type of online course should I create and how long should my online course be?” is one of the main questions that new course creators and my challenge & summit participants ask me. 

 

There are a few different types of online courses out there, let’s look at the three most popular ones: ⁣

  1. ⁣Introductory Online Course
  2. Laser Focused Course
  3. Signature Course

Watch The Free Masterclass:

How to Start And Grow a Profitable Online Education Business

The World’s Economy Has Already Shifted Into The Virtual Space More And Faster Than Ever Before & It’s Time To Catch Up Right Now… Or Else You’ll Risk Getting Left Behind.

The Most “Future Proof” Way To Get Ahead And Run A Sustainable Online Business Is By Entering The Exploding Digital Knowledge Industry With The Guidance Of Tina. 

When the product is right, you don’t have to be a great MarketerLee Iacocca

So why do we as course creators need to consider those different types of online courses and why is it important to choose the right one for our company?

 

Choosing the right type of course comes all down to the transformation you are promising to your new students. As a rule of thumb, the bigger the transformation (the change, the one thing they will be walking away with once they have completed your course) the longer the duration of the course. 

 

It kind of makes sense, right? The more life-changing the one thing is you are going to teach your students, the (most-likely) longer it will take them to achieve this end results. 

 

So for example, if your information product teaches someone how to create an online course and have a finished product established & sold at the end of the program, then this will most likely take a lot longer than if you would teach someone how to create a landing page. 

 

Sounds logical, right? 

 

So in this article, we will dive into what differentiates the different types of online courses which will hopefully help you decide which one you should go for.

How to create an online course PDF_124
Download Your Free Course Outline Template NOW!

Do It The Right Way From The Start

 

Your online course outline is one of the most important parts to pay attention to in the early stages of your online course development. Do it right and save yourself endless hours of headache and assure your students' speedy success.

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1. ⁣Introductory Online Course

An introductory course teaches the foundation of something and usually takes between a few hours up to several days.

 

They usually sit on the lower end of your value ladder as they provide a mini-transformation. 

 

They are a really good digital asset as they can take the heavy lifting off your shoulder, especially if you are a coach or consultant.

 

Introductory courses are especially useful if you are offering 1:1 coaching for example, which is usually quite customized, but you have some sort of “core content” which every new student has to go through.

 

An introductory course will help you to avoid repeating the same thing over and over again. 

 

Main key points: 

  • Duration: A few hours – a few days
  • Pricing: Between $47 – $197
  • Value Ladder Position: Low-tier product 
  • Purpose: Small transformation, share repetitive, general content
How to create an online course PDF_124
Download Your Free Course Outline Template NOW!

Do It The Right Way From The Start

 

Your online course outline is one of the most important parts to pay attention to in the early stages of your online course development. Do it right and save yourself endless hours of headache and assure your students' speedy success.

2. Laser-focused Course

A laser-focused course, as the name suggests, focuses on one thing, and one thing only.

 

Too many course creators out there make the mistake and try to teach everything about a certain topic in a short amount of time. 

 

Doing this won’t help you to position yourself and your product properly in the marketplace, which you really need to if you want to become a successful course creator. 

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Laser-focused courses sit usually somewhere in the middle of your value ladder, in case you have a high-ticket offering. Sometimes they can also be your high-ticket offer.

 

They are a great solution for those who can not afford to work with you directly (the more of your personal time is involved the higher the price).

 

It can also be the only way how people can work with you, not everyone offers direct coaching, and that’s okay. 

 

Laser-focused courses typically don’t include direct coaching with you, unless you choose to offer it (which could be a great unique selling point that could help many people get off that fence). 

 

Main key points: 

  • Duration: Anywhere between 6-8 weeks
  • Pricing: Between $297 – $997
  • Value Ladder Position: Mid-tier product 
  • Purpose: Teach one thing only

Watch The Free Masterclass:

How to Start And Grow a Profitable Online Education Business

The World’s Economy Has Already Shifted Into The Virtual Space More And Faster Than Ever Before & It’s Time To Catch Up Right Now… Or Else You’ll Risk Getting Left Behind.

The Most “Future Proof” Way To Get Ahead And Run A Sustainable Online Business Is By Entering The Exploding Digital Knowledge Industry With The Guidance Of Tina. 

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3. Signature Course

A signature course is the one course everyone will know you for. If someone talks about “how to create an online course” then most people will know that this is my core offer and that’s what I am known for. 

 

Through a signature course, you deliver a huge transformation which typically takes longer to achieve, compared to the two previous types of online courses we already discussed. 

 

The transformation can take anywhere from 8 – 12 weeks, sometimes even longer. And when I talk about the duration, I don’t mean the amount of videos people should watch, I mean the amount of time it takes them to implement the learnings. 

For example, in my course, “From Idea to Course” I teach people how to find their profitable online course idea, how to validate it, market & sell it, how to create it and how to run profitable webinars and challenges.

These are quite a lot of things someone has to learn in order to get to the transformation, which in this case, is a solid finished online course. This doesn’t happen overnight and could take up to 3 months. Of course, every student is different and it depends on their level of skills, I have seen people doing it in 6 weeks.

A signature course can sit in the middle of your value ladder or at the very end. Again, this depends on your product suite and what types of other offers you have on the marketplace.

Main key points: 

  • Duration: Typically 12 weeks
  • Pricing: Between $997 – $1997
  • Value Ladder Position: Mid-tier or high ticket product
  • Purpose: Teach a big transformation

 

As you can see, knowing which types of online courses are out there and choosing the right one is important as it helps you structure your business as well as it helps you how to price your online course.

Being an online course creator doesn’t only help you to get ahead of the curve in a booming industry (where offering digital goods are a “must-have” now), it doesn’t only help you to become financially free and location independent, it also provides real digital assets for your business which you can leverage over and over again.

The amazing thing about online courses is that you can repurpose them and use them over and over again for different scenarios. ⁣You could always collaborate with different membership sites out there and place your course inside of those in return for a fee and finally gain that traction in your business which you so deeply desire.

Which type of online course are you going to create next?

Next steps: 

-> Learn how to create profitable and scalable online courses to 6 figures and beyond during our free Online Course Conference here.

Watch The Free Masterclass:

How to Start And Grow a Profitable Online Education Business

The World’s Economy Has Already Shifted Into The Virtual Space More And Faster Than Ever Before & It’s Time To Catch Up Right Now… Or Else You’ll Risk Getting Left Behind.

The Most “Future Proof” Way To Get Ahead And Run A Sustainable Online Business Is By Entering The Exploding Digital Knowledge Industry With The Guidance Of Tina. 

Related Articles

Related

27 Best Tools To Create Your Online Course & Maintain An Online Business

27 Best Tools To Create Your Online Course & Maintain An Online Business

27 Best Tools To Create Your Online Course & Maintain An Online Business

Tools to create an online course

Watch The Free Masterclass:

How to Start And Grow a Profitable Online Education Business

The World’s Economy Has Already Shifted Into The Virtual Space More And Faster Than Ever Before & It’s Time To Catch Up Right Now… Or Else You’ll Risk Getting Left Behind.

The Most “Future Proof” Way To Get Ahead And Run A Sustainable Online Business Is By Entering The Exploding Digital Knowledge Industry With The Guidance Of Tina. 

Every course creator has the dream to have money coming in on autopilot after they have figured out how to create a successful online course.

 

You do need tools to create, market, sell, and scale your online course and to keep this passive income machine running.

 

The tools you need range from digital learning platforms, email service providers, affiliate management systems, payment collectors, website hosts, designing tools, and social media schedulers to actual physical tools such as microphones, cameras, or light rings.

 

You can keep it lower-ish cost though, there is no need to break the bank, so let’s get this party started.

Here is a list of my top 27 tools to create an online course and maintain your online business: 

(Update: we would recommend you to replace most of these tools with the all in one platform Coach Marketing Hub!)

 

  1. Thinkific (use Coach MarketingHub instead!)
  2. Convertkit (use Coach MarketingHub instead!)
  3. ThriveCart (use Coach MarketingHub instead!)
  4. Elegant Themes (use Coach MarketingHub instead!)
  5. Siteground(use Coach MarketingHub instead!)
  6. Canva
  7. Bonjoro
  8. Tailwind
  9. KW Finder
  10. StreamYard
  11. Wave.Video
  12. Clients On FB
  13. Jarvee
  14. Premier Pro
  15. Handbrake
  16. Record Via Mac
  17. Microphone
  18. Google Analytics & Hotjar
  19. Zapier
  20. Transferwise
  21. Otter
  22. Fiverr
  23. ManyChat
  24. Acuity (use Coach MarketingHub instead!)
  25. BigVu
  26. Logitech C920
  27. Productivity Planner: Intelligent Change

 

1. Which digital learning platform is best to use to host your online course content?

digital learning platform

 This is the number 1 most commonly asked question I get: “Which digital learning platform should I use to host my online course on?” And the answer is: Coach Marketing Hub, as it saves you a ton of money, and does more than any other platform out there.

 

Self-hosting (on CMH) is the way to go if you want to make some decent money, so that is what I always recommend.

 

Yes, there are digital learning platforms like Udemy where you can host your online course. Those are great if you don’t know how to market your product…and if you don’t want to make money because those platforms have massive reach and that’s why they take a huge cut off your profit.

 

Udemy also has a price limit in place, which means you can not price your course in a way you would like. You need to stick to the platform’s restrictions and that’s it. Ouch. Urg. Ew.

 

So let’s focus on the digital learning platforms where you need to do your own marketing, but have full flexibility on charging what you are actually worth, because you want to make decent money, right?

 

So there are 3 digital learning platforms options:

 

1. A WordPress plug-in (I recommend and used LearnDash in the past, and I would never recommend this ever again)

2. A platform focused on Online Courses (I recommended and used Thinkific in the past)

 

3. An all-in-one marketing platform that does it all (I use and recommend Coach Marketing Hub). 

 

1. A WordPress plug-in is very low-cost, in fact, LearnDash starts at $159 at their basic level per year, which gives you the opportunity to host unlimited courses but is limited to one URL.

 

Then they have the “Plus” package which comes at $189 and the “Pro” package at $329. Those may be interesting to you if you want more features and more site licenses.

 

Pros:

  • Plug-ins are flexible and you can really customize a lot of things on your WordPress website. Whatever you want to do, it’s possible with WordPress, using Divi (the theme I recommend) and LearnDash.
  • It’s cheap at the beginning… If you know how to manage a site yourself.

 

Cons

  • It’s time-consuming and maintenance can be expensive: If you don’t know how to use WordPress properly, you need to hire a professional developer who can keep your digital elearning platform up and running.
  • Plug-ins, WordPress and themes always need updating. Once they do, there could be a clash between plug-ins and you need to fix a lot of stuff on your website.

 

When I first started out I used LearnDash for some of my sites. I know how to manage a WordPress site so it was great for the time being until I got busier.

 

I didn’t have the time to look after the site anymore and that’s when I switched to an all in one platform, Thinkific, and I love it. 

—–> Check out Learndash here and see if it’s a good fit for you!

 

 

2. An online course focused platform like Thinkific. I recommended Thinkific as I have been using it in the past. It’s a platform which is NOT hosted on your website, even though for the visitors it totally looks like it’s your own website, which is great. 

 

You won’t have any headache worrying about when the next time your website crashed because it just won’t. 

 

Your course material will be hosted on Thinkific’s servers, so it won’t exhaust your hosting plan and you don’t need to pay for a separate platform like Vimeo. You can host videos, pdfs, audios and can have live lessons with Zoom. 

 

The one-stop shop also provides an affiliate area, a feature to create private communities (always bring all your students in the private community area off Facebook!) and offers many integrations with other tech companies, which is so awesome. 

 

Thinkific has a great support team in case you need anything and they are super responsive. 

 

For me personally hosting my content on Thinkific works out cheaper than on a WordPress plugin, because I don’t need to pay someone else to fix and maintain anything. 

 

For me, it is less about the actual money I would pay the developer, but more so also about the time, I would invest in communicating with him or her trying to fix problems. 

 

The fewer people are involved in the process and the more you can automate your business, the less headache you will have. Time is money. Time is limited and money isn’t.

 

Pros:

  • It integrates with most other software out there
  • They host videos on their server
  • Great support
  • Unlimited students & courses
  • Full Zapier automation friendly
  • You can have membership & course bundles at the same time
  • You can hand out certificates
  • It’s got a forum where you can host your students (I am the biggest fan of that since I am constantly in Facebook jail!)
  • It looks like it’s your own domain so nobody notices it’s a 3rd party integration
  • You can host live Zoom sessions on the Pro Plan
  • You can email your students
  • You can drip feed your content & see the progress each student makes in the back end as well!

 

Cons:

  • None!

 

—–> You can start your 2 months free trial on the Growth Plan here and check it out if you like it.

2. Which free email marketing software should I use?: Convertkit

You need an email marketing software that can send trigger email sequences for you, once someone opts in to get your freebies. Again, the keyword here is automation. You want to automate and organize your leads as much as possible. And it’s possible with Convertkit as they have a great visual builder in place, which looks like this: 

 

email marketing software

 

With this email service provider, you can create automation, sequences, tags, and lists. You can tag every subscriber based on their actions (e.g. if they clicked on a certain link within your newsletter) which is great for segmenting. You can also enrol your students automatically into your courses hosted on Thinkific, once they are subscribed to a certain sequence within Convertkit. 

 

Pros: 

  • Segmenting & tagging available which is great for re-targeting
  • Grandma-friendly visual builder and very user-friendly interface to create sequences and other automation
  • Allows you to build landing pages, so you don’t need your own website
  • You can start off for free

 

Cons: 

  • They outsource their support, so it takes some time to get your problems fixed should you have some

 

—> You can set up your free account here (no credit card required) and test a free month on their Creator plan and see if it’s for you. Your first 1000 subscribers will be free forever!

3. Collect payments online for your online course & build your affiliate army with ThriveCart

 

Collect payments online

 

ThriveCart is the best company on the planet I have ever purchased anything from. Period. If I could get married to ThriveCart, I would. 

 

It’s simple, easy to use and their support is beyond mind-blowing. The guys are based in New Zealand and they will reply to your ticket on the same day. 

 

I will always recommend collecting money outside any digital learning platform because you never know how long you will stick with this particular platform. 

 

This way you can switch between platforms as many times as you like without losing recurring payments and your affiliates. 

 

ThriveCart is an amazing tool through which you can build your entire funnel: landing pages, upsells and downsells. With its easy drag and drop builder, you will have your page up within minutes, plus their pages load super fast. 

 

I just love them so much.

Pros: 

  • One time fee, no recurring payments – so sign up for it already
  • No fee for any sales you make, you keep 100% profits (apart from Stripe)
  • Amazing support 
  • Fast loading pages
  • You can host all your affiliates on ThriveCart 
  • You can create urgency via a countdown which makes your page disappear after the deadline expires!

 

Cons:

  • None!

 

—> You can get your ThriveCart account here

4. Build your own WordPress website with the Divi Theme by Elegant Themes

 

Build your own WordPress website

 

Elegant themes are the second favourite company I have ever purchased anything from. Their support is also beyond amazing. Similar to ThriveCart, you will get a reply with a solution within the same day. 

 

I have been building websites since 2014 and have used the DIVI theme from the start and have never been disappointed. It’s an easy to use theme with a drag & drop builder, so it’s very flexible, unlike most other themes out there. 

 

No matter how you want to build your website, no matter which features you want to display, DIVI makes this possible. 

 

Pros: 

  • One-time payment, so get it already
  • Amazing premium support
  • Unlimited website usage
  • Comes with a few super helpful plug-ins which you will need, such as Bloom (collect emails), Monarch (share on social media), Divi leads (split testing) & Extra (magazine/blogging theme) 
  • Has a visual builder, so you can directly see the website while you build it 
  • Works perfectly fine with Convertkit 

 

Cons: 

  • None

 

—> Check out the Divi theme here.

5. What’s a cheap WordPress hosting, but fast?: Siteground

 

Every website needs to be powered and hosted by a server. With Siteground, you can choose to either host your website on a shared server (which will be cheaper) or you can choose to host on a private dedicated server.

 

The difference is the loading speed of the website. If you have a private server, only your website will be hosted there, and if you share your server with others, then their websites will also be ghosted there, which will affect the loading speed.  

 

Pros: 

  • They will handle your emails
  • They create automatic backups for your website every 30 days
  • Startup friendly prices
  • Hosts unlimited websites
  • Live chat option to contact support 

 

Cons: 

  • Since Corona hit their customer support has gotten a bit lazy 

 

—> Check out more about Siteground here

6. What’s the best free graphic design software?: Canva

 

best free graphic design software

 

Canva is another favourite tool of mine. You can just do about everything with it: 

 

  • Create graphics for all social media channels (pre-made templates included)
  • Create logos
  • Access a photo stock library, music library & video stock library (at no additional cost)
  • Design book covers, magazine covers, flyers and posters
  • Post automatically to Facebook & Pinterest
  • Schedule posts through their new content calendar
  • Create presentations, A4 documents 
  • And create custom sized anything and everything, animated if you wish so 

 

The list is endless and for just $10/ month you get some amazing extras and you are in for an absolute treat! I use the paid version of Canva daily! 

 

—-> Sign-up for your free Canva account here.

7. Be more personal and stand out with video email marketing: Bonjoro

 

video email marketing

 

Ok- maybe Bonjoro is my favourite tool! 🙂 You will see in a minute why!

 

How many times do you sign up for a freebie somewhere and you never even look at it again…it lands in some digital folder somewhere on your laptop and you don’t even know where? Exactly!

 

That’s where video email marketing with Bonjoro comes in. You can connect this tool to any of your funnels. Once someone signs up for a freebie, or your course, or anything else, you will get a notification on your phone. With one click you can record a quick “welcome” or “thank you” video and send it off to their email address with a second click and boom! You are done! 

 

You are now completely standing out because actually, nobody else is doing this apart from you. Your new subscriber or client will remember this forever- trust me. You need Bonjoro on your phone!

 

Pros: 

  • You can connect to many different forms and sequences and keep the personalised messages very tailored to the topic someone opt-ed in for
  • You are done within 2 clicks
  • You will be notified once someone actually watches your video

 

Cons: 

  • None!

 

—-> Check out Bonjoro for free here

8. What’s the best Pinterest scheduler?: Tailwind

 

Pinterest scheduler

 

If you are running a blog, or want traffic in general, you need to be on Pinterest. And to be successful on Pinterest, you need to schedule content regularly. And Tailwind is the secret to success here as it will make sure you are getting that large traffic to your website. 

 

The smart loop tool will help you to easily reshare popular pins and their analytics dashboard is more advanced and accurate than Pinterest’s own dashboard! Crazy, right? 

 

Extra bonus: You can also schedule your Instagram posts with Tailwind

 

Pros: 

  • Grandma friendly interface!
  • Better analytics than Pinterest
  • Has the “smart loop” feature & lets you schedule Instagram as well 
  • Live saver: You can schedule to several boards in one go

 

Cons: 

  • None!

 

—-> Check it out and start your free trial right here.

9. What’s the best free keyword research tool?: KW Finder

 

best free keyword research tool

 

Talking of blogs, you need to know what to write about… So you need to do some keyword research and create blogs around that. Or you do reverse SEO, which means you write about what your reader wants to read and find out popular keywords after. 

 

No matter which blogging strategy you choose, you need to know which keywords to use so you can sprinkle your magic keywords throughout your blog post. 

 

There are heaps of great bigger keyword research tools out there, however, they are so expensive that a normal one-man-band like you and me should not invest in those (such as Ahref or SEMrush). 

 

Don’t get me wrong but those tools are amazing but they are more suitable for agencies and full-time SEO professionals. For a course creator who is trying to drive traffic via blog posts, KWFinder is much more cost-effective and also easier to use! 

 

This tool is super user-friendly so your grandma would be able to use it.

 

Pros: 

  • Grandma-friendly interface!
  • You can easily add all the keywords to lists and download them into a CSV file
  • It shows automatically which “phrases” and “questions” people are typing into Google which I find super helpful

 

Cons: 

  • None!

 

—> Start your 10-day free trial right here.

10. The best live streaming software on the block: Streamyard

 

best live streaming software

 

Another cool tool on the block which I use regularly to go live on Facebook and Youtube. You can also go live on LinkedIn with Streamyard, if that’s where you are hanging out. 

 

Most of the times when I am trying to go live on Facebook with just the actual Facebook live tool, it doesn’t work as Facebook and Google Chrome don’t support each other. If you use Streamyard, you are in with a few clicks, no problems whatsoever. 

 

You can even bring up to 10 people on screen with you, share your screen (I use Canva to create presentations and then just share those on Streamyard), you can have banners, overlays and cool backgrounds showing while you stream. 

 

Pros: 

  • It steams to all destinations at once (6-8, depending on your plan) 
  • It records your streams automatically so you have the broadcast saved
  • It has a “studio room”, so if you have a guest invite to your live, you can be with them in that room before going “live” 

 

Cons: 

  • I don’t really have anything to complain about!

 

—-> Check out Streamyard for free right here.

11. Create training videos & host them at the same time: Wave.Video

 

Create training videos

 

Now, this is cool- you can create training videos and host them at the same time! It’s similar to Canva but different. Canva focuses more on graphics and Wave.Video fully on videos & mp3 files.  

 

You want to sign up for Wave.Video if you don’t want to learn complicated video editing software like Adobe Premiere Pro for example. (I use both though, Premiere Pro and Wave.Video), as both tools are good for different purposes. 

 

Premiere Pro has a huge learning curve, whereas Wave.Video has an online editor and a super-easy user interface. 

 

You have access to a free stock library as well, a content calendar, as well as an audio editing section (good for podcasters!)

 

In just a few minutes you can have your Instagram videos done, with subtitles, gifs, stickers, and animation if you wish so, AND in the right size!

 

Pros: 

  • It’s an online tool so you don’t use capacity on your computer
  • It comes with hundreds of templates
  • Grandma-friendly 
  • Access to a free stock library with over 10 million royalty-free video clips and images
  • You can host videos on their server

 

Cons: 

  • It has limitations on edited minutes

 

—-> Check out Wave.Video for free right here.

12. Get clients on Fb on autopilot for free, daily & manage your “pipeline” with tags

 

 

Are you tired of wasting hours on social media? You are just quickly gonna go on Facebook to do some outreach and before you know it, half a day is gone. Sound familiar? You can now save 10+ hours/week doing outreach on autopilot! With this amazing tool, you can collect emails on Facebook while you sleep. 

 

Clients on FB help you to: 

 ✔️ Send automated friend requests to targeted people in your niche from a group or post

 ✔️Send a personalized introduction message with your friend requests

✔️ Create personalized tags and notes for your messenger to keep organized

✔️ Send broadcast messages and automated campaigns targeting notes and/or tags (No Fan Page Required!)

✔️ Schedule follow up reminders directly into your calendar from messenger

✔️ Automatically reply to comments on ANY post on Facebook with Keyword targeting, for example this:

✔️ PLUS MORE

 

Collect emails on Facebook

 

When I have 95 people screaming for my product, I don’t go in and comment manually, I just let the extension do the job, and let it post the right link automatically, send a friend request & message on autopilot.  

 

Pros: 

  • You can dedicate your time elsewhere while still collecting leads and making noise on Facebook
  • It’s super cheap 

 

Cons: 

  • None

 

—-> Check out Clients On FB & try it out for a week right here.

13. What’s the best social media automation software?: Jarvee

 

social media automation software

 

Now, this is a little bit advanced, but it’s so worth it once you get your head around it, and you will! 

 

Jarvee is probably the most advanced and best social media automation software there is on the market when it comes to social media marketing. It has so many features that I can not even list them all, or know about them all, even though I have been using this tool for several years now. 

 

  • You can build IG accounts in no time due to it’s powerful repost, follow, like, comment & post features. 
  • You can build Pinterest boards & profiles in no time. 
  • You can find email addresses in Facebook groups, LinkedIn groups & profiles and send cold emails to targeted potential customers. 
  • You can post on your personal Facebook timeline which no other tool on this planet can do for you, ever. Prove me wrong. Your personal profile has the most reach out of all features on Facebook, so you really want to use it as much as you can. 

 

Pros: 

  • It can do everything you ever wanted
  • I’ll repeat: You can post on your Facebook PROFILE
  • You can do Twitter, Youtube, Facebook, Pinterest, Instagram & Tumblr all at the same time
  • Scrape email addresses from social media

 

Cons: 

  • It works on PC only- if you want to use it for Mac, you need a VPS set up and run it through this. I have been through many VPS’ out there and finally found one which works perfectly fine with Jarvee, which is GreenCloud. It takes some time to get it set up, I have a Mac too. But it’s possible and it works- so please get to it already. 

 

—-> You can test JARVEE for 5 days for FREE and see for yourself why people are so addicted to it!

14. How to edit videos like a pro: Adobe Premiere Pro.

 

How to edit videos

 

I have been using Premiere Pro since 2014, and I must say it does have a steep learning curve, which never ends. However, it’s one of the most advanced and popular software out there, as you can literally do everything with it, you just gotta know how to do it. Cinema movies are being edited with Premiere Pro. 

 

It sometimes does funny things and you don’t know why it does the things it does… but you will eventually get back on track.  

 

 

It has many features which other basic video editing softwares don’t have. But the question is: do you need those fancy features? 

 

I record a lot of videos with a green screen since I travel a lot, so my backgrounds are not always very appealing. Premier pro has great features available which will allow you to work with greenscreens, sounds, animation and much more.

 

If you are planning on doing a lot of “cooler” videos, you may want to consider trying it out and learn as you go along. There are heaps of tutorials on Youtube available for every single thing you want to do with Premiere Pro, so don’t freak out when you see the backend, which looks like this: 

 

Pros: 

  • It can do everything you ever wanted

 

Cons: 

  • It takes forever to render videos…

 

—-> Check out Premiere Pro right here.

15. How to compress video files which are too large? Handbrake is the answer.

 

How to compress video files

 

So now you have edited your videos but they are too large to be uploaded on Thinkific or any other platform you use. Or you simply want to reduce the file size because you want to increase storage on your Mac. Whatever the reason is, you can simply upload your videos to Handbrake and it will compress the video for you automatically. 


You don’t need to do anything else apart from upload and download.  This doesn’t work online so you need to download the tool to your computer.

 

Pros: 

  • It’s free. 

 

Cons: 

  • None!

 

Check out Handbrake right here.

16. What’s the best screen recording software?: It’s free and already built-in your computer!

 

Well, there are a million +1 different screen recording software out there. And your computer may already have one without you knowing about it. 

 

I simply used the built-in screen recorder on my Macbook Pro. All you gotta do is press Shift > Command > 5, select “recording”, select your microphone and start recording your screen. 

 

For PC users, Windows 10 comes with a tool hidden in the game bar. If you are not a gamer, you may want to hit the Windows key and “G” simultaneously.  

 

Pros: 

  • It’s free!
  • There is no time limit! 

 

Cons: 

  • None!

17. Which microphone for computer and audio recording is best to use?

 

microphone for computer

 

I use Audio-Technica ATR2100-USB which has over 3k great reviews on Amazon, it’s an amazing and very popular microphone. You don’t want a wireless microphone in this case, because you want to produce high-quality audio. People will tolerate bad video much more than bad sound. 

 

For recordings where I need to move around in a room or so, I use the Rode SmartLav+ Microphone for iPhone and Smartphones. You can simply plug it into your phone and start recording, put your phone in your back pocket and start moving around. 

 

When I then edit, I send the file via email to myself, download it, add it to the MP4 file on Premiere Pro, match the MP3 and MP4 files and enjoy a great MP3 sound!

 

—-> Check out the Audio-Technica ATR2100-USB here and the Rode SmartLav+ Microphone for iPhone and Smartphones here. 

18. How do I track website traffic?: Google & Hotjar!

 

track website traffic

 

There are two things that you need to have installed on every website, and those are Google Analytics & Hotjar. Both will tell you exactly which pages your visitors land on, how long they stay on those pages, and through which page they exit your website. 

 

Hotjar is absolutely amazing as it will record your visitor’s actions via video, so you can see exactly how long someone reads which part of your website, what you should change, and what works out well! It’s priceless!

 

Pros: 

  • You can see when a check-out card is not working 
  • You can exactly tell where people stop reading and where to improve your copy 

 

Cons: 

  • None

 

—> Check out Hotjar right here.

19. How do I connect my funnel to my digital learning platform?: Zapier

 

 digital learning platform

 

The answer is almost always Zapier. Zapier is the magic tool with which you can automate your entire business. If you are using any platform which doesn’t “speak” to another one you are using, Zapier is the answer. 

 

If you are using Thinkific, ThriveCart, Zapier & Convertkit you will be able to automate every single action between those platforms. E.g. from the moment someone enters your Facebook group, you “push the data to the cloud”, and Zapier will recognise this and trigger an email sequence in Convertkit for you. 

 

From there you nurture your leads until they sign up for your course, they purchase via ThriveCart, which is connected to Thinkific and enrol the students automatically. 

 

It does a million other things too, and this is just one example out of many. 

 

Pros: 

  • It can connect all the platforms in the world out there

 

Cons: 

  • It can sometimes be a bit tricky to get it set up 

 

—-> Check out Jimmy’s course on Zapier automation right here.

20. How do I send & collect money online, if I am dealing with larger sums?

 

collect money online

 

Transferwise is my go-to “bank” to collect money online when I am not using ThriveCart. I have a bank account in almost any currency, thanks to this “online bank”. The fees are the lowest possible out there, the money is transferred fast and the user experience is again, grandma friendly. 

 

You can get set up within minutes and transfer and receive money within seconds. Their mobiles application rocks too and they have staff all over the world, so you can ring any time you have a question. 

 

Pros: 

  • Cheap transfer fees
  • Grandma-friendly user interface
  • Hotlines all over the world in any country 
  • Can have a bank account in any country in any currency within seconds

 

Cons: 

  • None

 

—-> I am sure you have already heard of Transferwise, and if you haven’t, here is a link with which you can send $500 for free to anyone without paying any fee. 

21. Automatically transcribe video to text free?: Otter

 

Automatically transcribe video to text free

 

Why would you transcribe video or audio to text in the first place? Because there are different learning types out there, and you want to serve all of them with your online course. 

 

The 4 main learning types are:

  • Visual
  • Oral
  • Verbal
  • Physical 

 

And if you can hit several in one go, you are a great coach! So you want to make sure you also serve the people who learn better through reading. The % of people who learn via video is a lot larger, however, you don’t want to leave the ones behind who hate video and love reading. 

 

Simply upload your video file to the platform and the AI does the rest! Super simple!

 

Extra bonus: If you are not a great writer but you want to drive traffic from a blog to your course page, you can always talk into the machine right away as well. This way it just records everything you are saying and you can turn it easily into a blog post! 🙂

 

Pros: 

  • It integrates with Dropbox & Zoom, so you can record meetings at the same time, or even podcasts!

 

Cons: 

  • None so far!

 

—-> Check out Otter right here and get 600 mins free transcribing!

22. How to outsource smaller admin tasks?: Fiverr.

 

Outsource

 

If you are just starting out you most likely don’t have a VA yet, and if you do, maybe your VA is not an all rounder and just focuses on supporting you in one particular part of your business. 

 

That’s when Fiverr comes into play. A platform where you can find freelancers who specialize in one particular area, for example video editing, graphics design, website development and so on.

 

No matter what you need help with right now, you will find someone on Fiverr who will do it for you. It’s very cost effective but you will pay more money if you want to get things done faster. 

 

Pros: 

  • You will find someone for every possible task you want to get done, fast!

 

Cons: 

  • It’s not really a “con”, but don’t expect high quality work if you pay low dollars. You get what you pay for. 

 

—-> Check out Fiverr right here.

23. Which chatbot marketing tool is best to use?: ManyChat

 

chatbot marketing

 

Sending out email will result in a 20%-30% open rate, and that is on the higher side. If you make use of chatbot marketing and send messages via chatbots, such as ManyChat, then you will reach between 80%-100% open rate. 

 

Interesting, isn’t it? So why wouldn’t you want to reach your leads with Facebook messenger? It’s much more personal and people will actually also respond to you. 

 

Long gone are the days of ‘traditional’ marketing as you may know it- “C-com”, or “conversational commerce” is the way to go. 

 

Just chat with the people in a way you would normally speak with a friend, in a conversational manner. Don’t change or shy away people with business jargon… People will appreciate it and will connect with you easier. And in the end, that’s what you want to achieve with your marketing: The Know Like & Trust Factor. 

 

Learn how to build the KLT factor into your marketing here

 

Pros: 

  • Open rates are between 80%-100%
  • It’s much more personal 
  • You can also send SMS & Emails

 

Cons: 

  • Facebook can be a pain in the butt with message tags, just make sure you use them wisely and don’t get your Facebook page blocked!

 

Check out ManyChat for free right here.

24. What’s the best appointment scheduling app?: Acuity or Calendly

 

best appointment scheduling app

 

I have a million calls a week. Either I am invited to a podcast, or I invite people to come on to my shows. Maybe I have client calls or general business meetings. Without having a calendar link in place I think I would drive everyone nuts!

 

There is no need to send 100 emails back and forth to try and find a suitable time for everyone! People connect and work together all over the globe and we have a million different time zones we all live in. 

 

Why would you NOT use an appointment scheduling app, so people can just select a time which suits them best immediately and book it in automatically? 

 

You can try it for free, or you can pay and have automatic reminder messages going for you as well, so people won’t forget about your appointment. 

 

It’s so worth it and illuminates a lot of time wasting. 

 

Pros: 

  • Schedule unlimited calls
  • Clients can schedule appointments themselves, in their timezone
  • Send confirmation, reminder and follow-up emails
  • Send reminders via text message

 

Cons: 

  • None!

 

—-> Check out Acuity right here.

25. Which teleprompter app is the best?: BigVu 

 

teleprompter app

 

I use the BigVU as my teleprompter app because I can use it on my phone as well as on my desktop. It’s great for people like me who travel a lot and don’t want that additional physical equipment … (there are also physical teleprompters you can get).  

 

You simply write down your script within the BigVU online portal on your computer, and click “send it to app”. Within seconds your script is accessible on your phone. You can then clip it on your light ring just below your Logitech camera, hit the play button and start reading off the screen. 

 

It looks like you are looking straight into the camera and as if you know all the things you are saying in your video off the top of your head. It looks very professional once you get the right angle!

 

Don’t expect anything to be perfect the first time round, you will most likely need between 5-10 tries for your first video until you are satisfied. 

 

Pros: 

  • You can record a video directly with the app as well
  • You can add auto-captions
  • You can change the background 

 

Cons: 

  • None so far!

 

Check out BigVu right here.

26. What’s the best web camera for live videos?: Logitech C920

 

best web camera

 

I think the best web cameras come from Logitech, I use the Logitech C920 whenever I have any video going on. Facebook lives, Youtube lives, video calls, coaching calls or summit recordings. 

 

It provides a much greater quality than any built-in webcam does, is super small, so easy to travel with or to simply stick on the top of your screen. 

 

It integrates fine with Zoom, so anytime before you hop on a call, you simply select your Logitech C920 camera under the Zoom video settings, and off you go!   

 

Pros: 

  • Full HD 1080p video calling with stereo audio
  • Has a full HD glass lens
  • Makes your images super-bright automatically
  • It’s small, agile, and adjustable 

 

Cons: 

  • None so far!

 

—-> Check out the Logitech C920 right here.

27. How to stay productive during busy times?: The Productivity Planner by Intelligent Change

 

 

How to stay productive

 

Every busy entrepreneur wonders how to stay productive when the to do list gets bigger and bigger… 

 

The Productivity Planner has been by my side since several years now and I can not live without it- it saves my butt weekly, it holds myself accountable and it enables me to stay on top of my game. 

 

You have the option to plan your most important and your second most important tasks for the week, as well as your “nice to be done” tasks. 

 

After you made your weekly plan, you will then go ahead and start planning every day as it comes. I plan my days in the evenings, so when I get up I know exactly what I need to do. 

 

After each day has finished you look over your daily to do list and tick off the tasks you have accomplished and move the ones you didn’t accomplish to the next day, should those still be relevant. You will find often that tasks disappear and are not important anymore, so you can just cross them off.   

 

You do the same thing once the week has finished. I review my entire week and see what I have accomplished and what I haven’t and will transfer it onto the next week, should it still be relevant. 

 

Everytime you tick a task off your list, it releases dopamine in your brain which is awesome because it makes you go back to the planner which increases the chance of getting your things done. 

 

Pros: 

  • It has the pomodoro technique integrated, so you can also track this daily 
  • It comes with inspirational quotes (who doesn’t like those?!)
  • It’s high quality material 

 

Cons: 

  • None!

 

—-> Check out the Productivity Planner right here.

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The Most “Future Proof” Way To Get Ahead And Run A Sustainable Online Business Is By Entering The Exploding Digital Knowledge Industry With The Guidance Of Tina and 30+ Experts Through Online Course Talks. 

Why You Should Run a Virtual Summit As An Online Course Creator

Why You Should Run a Virtual Summit As An Online Course Creator

tina dahmen online course coach

Written by Tina Dahmen

4 min Read

Why You Should Run a Virtual Summit As An Online Course Creator

I believe every course creator should run a virtual summit to sell more of their courses. But not only will an online event like this help you to market and sell your online course fast, running a virtual summit brings many more benefits to your business:

 

  1. You are being seen as an authority in your space, instantly
  2. You can build your email list fast
  3. You expand your professional network in no time
  4. Creating strategic partnerships in the industry becomes really easy
  5. You can serve people much better by bringing other experts into the mix

 

So let’s get this party started and let’s talk about each of these points in much more detail, so you can understand better why you should run a virtual summit yourself.

How to create an online course PDF_124
Download Your Free Course Outline Template NOW!

Do It The Right Way From The Start

 

Your online course outline is one of the most important parts to pay attention to in the early stages of your online course development. Do it right and save yourself endless hours of headache and assure your students' speedy success.

Your Network is Your Net Worth – Tim Sanders

Watch The Free Masterclass:

How to Start And Grow a Profitable Online Education Business

The World’s Economy Has Already Shifted Into The Virtual Space More And Faster Than Ever Before & It’s Time To Catch Up Right Now… Or Else You’ll Risk Getting Left Behind.

The Most “Future Proof” Way To Get Ahead And Run A Sustainable Online Business Is By Entering The Exploding Digital Knowledge Industry With The Guidance Of Tina. 

1. You are being seen as an authority in your space, instantly

Organising a virtual summit is very similar to organising a live event on the ground, offline. 

 

If you are hosting a virtual summit, you are automatically being perceived as someone “who knows what he or she is doing”. Not only because you are the host, but also because you have interviewed a bunch of people who are speaking during your event, and you are taking in all this valuable information.  

 

If you interview 30+ somewhat hours listening to other expert’s advice, you will not only learn many more things about the specific topic yourself, but you will be present in every single video. This means it’s a lot easier for you to establish the “know, like & trust” factor with a cold audience. 

 

In addition to that, you are being put side by side with an entire army of experts in your chosen industry which makes you look like a leader and an authority automatically, even if you don’t know anything about the summit topic… Yes, it’s true. 

 

That’s also one of the reasons why people take selfies with Tony Robbins, Grant Cardone, or any other “celebrities” and post it on every single sales page they have. Because it increases their status and their value in society’s eyes. It’s just like the human brain works, you can not do anything about it. 

 

Now, you don’t have to have A-type speakers attending your summit, you will achieve these results even with “not so famous” experts in the industry. 

 

The power of association will get you there, and a virtual summit will exhilarate this process for you. 

How to create an online course PDF_124
Download Your Free Course Outline Template NOW!

Do It The Right Way From The Start

 

Your online course outline is one of the most important parts to pay attention to in the early stages of your online course development. Do it right and save yourself endless hours of headache and assure your students' speedy success.

2. You can build your email list fast

Running a virtual summit is one of the quickest ways on how you can build your email list fast, without spending a dime on ads, if you follow a collaborative marketing strategy, just like I did with Online Course Talks. 

 

So what do I mean by this? Well, a collaborative marketing strategy works like this: you bring on speakers to your summit and you provide them with massive exposure. In return, you will ask your speakers to promote this summit to their email list. 

 

The key here is to invite speakers who actually have an email list in the first place, and preferably a big one. 

 

It’s basically that simple. So let’s break down some numbers. 

 

When emails are being sent out, 3-5% of the speaker’s list click-through, between 30-40% of those who clicked convert & opt-in and become attendees of your summit.

 

That’s kind of how you can calculate an expected attendees number and pitch to potential sponsors as well. 

 

One thing that is the absolute key here, and I don’t see many summit hosts doing it this way, that you don’t bring on speakers in the same industry. Because if you do, I can guarantee you, they won’t promote. Why would they? Why would they share their contacts with you as the summit host, who brings on their competitors as well? So make it fair and enjoyable for everyone, try to pick one expert in one niche and then move on to another expert who doesn’t sell the same products or services as your other speakers. 

 

So this is one strategy on how to build up this email list. 

 

Another way is to reinvest the raised sponsorship money as well as the money you already raised through selling “early bird all-access passes” back into paid advertising, so you can increase your sign-ups.

How to create an online course PDF_124
Download Your Free Course Outline Template NOW!

Do It The Right Way From The Start

 

Your online course outline is one of the most important parts to pay attention to in the early stages of your online course development. Do it right and save yourself endless hours of headache and assure your students' speedy success.

3. You expand your professional network in no time

I love this point specifically because running a virtual summit will provide you with opportunities you have probably never thought of. They say your network is your net worth and there really is something to it. 

 

Many virtual summit hosts organise an online event purely for this particular reason, they want to make more connections in the industry. 

 

The connections you make with your speakers, their recommendations on other speakers, your affiliates, your sponsors, and other companies who are getting involved are invaluable. 

 

If you are looking for an A-type speaker, chances are, that one or the other speaker you already interviewed has a connection with this person. An introduction by a fellow “friend” will increase your chances of getting what you want nearly to 100%. 

 

Otherwise, if you just cold email them, they will most likely not look at you as they probably receive requests like yours several times per week, or even per day, depending on how “famous” they are. 

 

Key here is also to treat each other with respect, (of course, this goes without saying) also beyond the virtual summit. Because the summit really is only the start of a great relationship. And depending on how your interactions flow between each other and depending on if everyone sticks to deliver on their promises, this relationship can last a lifetime. 

 

This is what you want to work towards in any industry you are in: strategic partnerships and valuable relationships. 

 

Watch The Free Masterclass:

How to Start And Grow a Profitable Online Education Business

The World’s Economy Has Already Shifted Into The Virtual Space More And Faster Than Ever Before & It’s Time To Catch Up Right Now… Or Else You’ll Risk Getting Left Behind.

The Most “Future Proof” Way To Get Ahead And Run A Sustainable Online Business Is By Entering The Exploding Digital Knowledge Industry With The Guidance Of Tina. 

4. Creating strategic partnerships in the industry becomes really easy

Now since we know how valuable a virtual summit can be for you to expand your professional network, it then becomes naturally really easy to form strategic partnerships.

 

Since you are offering a platform that provides great exposure to people, people become really interested in speaking to you in the first place. You are kind of changing position here, you don’t need to “convince” people anymore that you are a valuable contact or that you have something to bring to the table since that’s pretty clear being a virtual summit host.

 

I have gone into partnerships with all my speakers. They are not only advocates of the actual virtual summit itself (for which they receive a great commission for every All-Access-Pass sold), they also became an affiliate of my signature course “From Idea to Course” and will keep promoting my product even after the summit.

 

The possibilities of creating strategic partnerships are endless. You as the virtual summit host can also become an affiliate and promote other people’s software or products. You can sometimes even receive free lifetime access to some company’s products, should this be beneficial to you, which can save you thousands of $.

Watch The Free Masterclass:

How to Start And Grow a Profitable Online Education Business

The World’s Economy Has Already Shifted Into The Virtual Space More And Faster Than Ever Before & It’s Time To Catch Up Right Now… Or Else You’ll Risk Getting Left Behind.

The Most “Future Proof” Way To Get Ahead And Run A Sustainable Online Business Is By Entering The Exploding Digital Knowledge Industry With The Guidance Of Tina. 

5. You can serve people much better by bringing other experts into the mix

Last but certainly not least, if you bring a bunch of smart people in one room, the audience just benefits from it massively. Even if you are an expert in your field, you can not possibly know everything about everything. 

 

So it just makes your virtual summit, and therefore your end product (the All-Access-Pass), much more valuable for your audience.  

 

Every expert has a unique perspective on a specific topic, they have different experiences than you have, a different outlook on things and they may even do things differently than you do. And that is awesome. The more expert opinions your audience gets access to during your virtual summit, the better for them and your business. 

Virtual Summit

With that being said, if you are looking to create an online course, OR, you have already created one, and you want to learn how to scale it, I would like to invite you to come along and be part of the largest and most impactful summit, Online Course Talks.

 

It’s free, you can pop in and out and get what you need at any time.

 

Will I see you there?

Watch The Free Masterclass:

How to Start And Grow a Profitable Online Education Business

The World’s Economy Has Already Shifted Into The Virtual Space More And Faster Than Ever Before & It’s Time To Catch Up Right Now… Or Else You’ll Risk Getting Left Behind.

The Most “Future Proof” Way To Get Ahead And Run A Sustainable Online Business Is By Entering The Exploding Digital Knowledge Industry With The Guidance Of Tina. 

Related Articles

Related

How to never run out of ideas for content to sell digital products- An easy “7 steps for 7 days” content system explained

How to never run out of ideas for content to sell digital products- An easy “7 steps for 7 days” content system explained

content-marketing

Written by Tina Dahmen

4 min Read

How to never run out of ideas for content to sell digital products- An easy “7 steps for 7 days” content system explained

Creating content on a consistent basis to promote your online courses and other services is hard, but not impossible. The keyword here is consistency. If you don’t stay consistent with being in front of your audience, they will forget about you very very quickly. 

After all, you have put in so much work creating your own online course, so you do want to sell digital products on a CONSISTENT basis, right?

What you need to do: 

  • Create original content so the algorithm will show it to more people
  • Post on a frequent basis so you stay in your audience’s mind 
  • Engage your audience & be present 

 

But creating original content is also very time consuming, right? Right!

 

In this article, I will teach you how you can create a content bank for yourself. You will learn about the 7 Pillar Content System and how you can use it to never run out of ideas for content and generate massive traffic to your digital goods landing pages. 

“Why waste a sentence saying nothing?” Seth Godin

There are 7 pillars (for 7 days) you should follow if you want to build raving fans, and not just a following, which are: 

 

  1. Inspire Desire
  2. Connect to Effect
  3. Educate to Dominate
  4. Entertain to Attain
  5. Educate to Dominate (again) 
  6. Qualification for Consideration 
  7. Pitch & Sell Well 
How to never run out of ideas for content to sell digital products- An easy “7 steps for 7 days” content system explained

Check Out The 7 Pillar Content System Which Comes With Over 1000+ Content Prompts, Templates & Planners

Day 1: Inspire Desire 

How to never run out of ideas for content to sell digital products

Think about stories which are inspiring and which you can share with the reader to learn more about you and your online course/ digital goods in general. 

Those can be your personal stories or other people’s stories. They simply need to make them want to achieve the same things that you have!

Go back to your list of values you wrote down (available in The 7 Pillar Content System), pick one and create 2-3 paras of content which reflect one of them in your story. Key here is that the story always has a hook, then the story follows and then an offer (CTA to like your post, share it, follow you, click a link or anything like that).

Think about the times when you hit a wall and were simply stuck in any situation. And write all these scenarios down. All of them. 

 

Then look over your list of scenarios when you were stuck in your journey. Pick the stories which resonate the most with your reader right now. 

 

How do you know which ones do? 

 

Well, you always meet your reader where they are at. So you tell a story which represents you (or someone else, but preferably you) being stuck in the same situation in which they are stuck in right now- THIS IS HOW YOU MAKE A CONNECTION.

Day 2: Connect to Effect

how to create content that sells

This way, the reader can IDENTIFY themselves with you and will think “Oh, if Tina “made it” and was stuck there before, then I can make this too!”

 

This way you appear human to them and less like a superhero (even though that would be cool too!). This will make them like you. 

 

If you can show them you are just an ordinary person as well, they will not only trust you, but they will start to like and know you. 

Check Out The 7 Pillar Content System Which Comes With Over 1000+ Content Prompts, Templates & Planners

Day 3: Educate to Dominate

How to never run out of ideas for content to sell digital products.png_1

Start educating your readers on topics in your niche. The things you are going to say in this post are mostly depending on how ‘warm’ your audience is. Are they cold? Did you just add a bunch of new people to your list? 

 

Or have they been following you for a while now and are aware of the problems you are solving?

 

If they are new to your feed, you can start sharing basic content which makes them (more) aware or remind them of the problem they have (if they don’t know about the problem yet). 

 

 

If they are already aware of the problem, choose different content, more advanced stuff- use different language & different copy. 

For example, if you are selling programmes about how to create online courses that *actually* sell (I do that), then 3 reasons on WHY they should have an online course would be a great post for a cold audience.

E.g.: You work less, you make more money & serve more people at the same time. 

If they are already aware that they want to create an online course, they may face different problems, such as not knowing which platform to use or where to start.

Here I could post something like “The Top 3 Platforms to Use if You Don’t Have Time to Maintain Your Website Yourself”, or: “10 Crucial Steps to Consider Before You Get Started”.

The more value you provide, the more people will see you as the authority in the space.

Deeper Expert Insights (Your Niche)

E.g.: A key concept of yours which made your clients go ‘WOW- I didn’t know about that!”

Again, write down a list of topics/incidences which made people go WOW on your work. If you don’t have that now and you are just starting out – no problem! 

 

Here is the solution:

Get beta clients on board and make them go WOW – (and collect testimonials).

Examples for value bombs in my niche (monetise your presence like a boss) – 3 HOT tips on:

 

  1. Why to choose an Instagram grid to sell digital products
  2. How to decide on your next product 
  3. Where to find your dream customer
  4. How to get your ideal customer on the phone
  5. Which type of lead magnet should you create?
  6. How to get in front of the right people
  7. How to land the first brand deal
  8. How to write a brand deal contract etc.
  9. How to create a curriculum for your online course
  10. How to pre-sell your course before you created it

Entertaining your customers or prospects has never been more important than it is now, especially in the online world. Consumers have endless options to research competition and you really have to stand out to catch their eye, attention and win them over. 

 

And the most effective way to do that is to entertain your audience in a way that it’s relevant to them. 

 

There are a few ways to entertain your audience. Look at them and if you don’t have personas yet, create them. Research their interests, goals and objectives and speak to those, tie those interests of your audience into a fun piece of content. You could shock them with something or do something unexpected, be funny or sarcastic. 

Day 4: Entertain To Attain

How to never run out of ideas for content to sell digital products.png_3

This step is vital to create a basic human to human connection. 

 

For example, what I like to do is to photoshop my face into well-known people’s quotes. 

 

When people see my profile the first time (and they don’t know me), I hear that I can come across as tough, unreachable and scary lol. Yes, that’s the feedback I get. 

 

So, I like to make my audience laugh sometimes with just telling jokes or putting my face into Albert Einstein’s, which makes me look more ‘human’ and funny. 

Check Out The 7 Pillar Content System Which Comes With Over 1000+ Content Prompts, Templates & Planners

Day 5: Educate to Dominate

How to never run out of ideas for content to sell digital products.png_1

 

 

 

 

 Repeat day 3.

 

Ok, until this point, people now know you, they like you but they don’t trust you yet. 

 

It’s your time to shine. Share customer’s reviews and results. Get video reviews from your customers and share them all over social media, maybe even create an extra album for it on FB – or a separate highlight story on Instagram. 

 

Do you have a degree or certification related to the industry you are in? Rub it into people’s faces. Yes, even if we know, degrees don’t mean much and you actually learn the most by actually doing the work, however, it’s so ingrained into people’s subconscious mind that they still value it, which will increase your authority in their eyes. 

Day 6: Qualification for Consideration

How to never run out of ideas for content to sell digital products.png_3

Do you write for a larger publication? Add it to your FB bio and share smaller bits of those articles you have submitted to the publication. 

 

If you don’t have that many client’s wins just yet, you can also share other people’s success stories (which aren’t necessarily created by you!) 

Day 7: Pitch and Sell Well

How to never run out of ideas for content to sell digital products.png_3

 

This is your day to pitch and to sell digital products. Create irresistible offers which they can not say “no” to. Highlight the benefits in every offer, not the features, create urgency and scarcity. Tell a story and lead with emotions. Because that’s the only way people will remember what you just said. 

Make sure your urgency is real. Do not lie. 

Remember the framework: HOOK – STORY – OFFER

For example: 

Hook: Reach 5 figure months selling online courses in the next 6 months without having any followers or any brand recognition by joining my 5 Figure Bosses Mastermind. 

Story: Tell your story – meet them where they are at NOW, tie benefits into it – how will this make them feel reaching the goal you are promising? Use the concept of future pacing. 

 

Offer: I only have 2 spots left for my upcoming mastermind round – applications will close tonight 23.00 pm GMT. The next time we will open up the round will be only next year and we will double the price. Anyone who applies today (and gets accepted will get NAME BONUS 1 & 2 HERE).  

 

Bonus Pillar: Inspirational Quote

 

Everyone LOVES to see a positive & inspirational quote. Lucky you, with the amazing 7 Pillar Content System you will get free access to 75,000 quotes. 

 

Now since you know the structure of the content you “should” be creating, what would you think about getting access to over 1000+ content prompts which will help you to create those posts, emails and blog articles faster? 

 

In this 7 Pillar Content System you will also get access to a Trello Board which come with: 

 

  • Over 130 content prompts which helps you to create stories of the 7 pillars super fast
  • 130 Engagement / Conversation / FB Group questions to assure a high engagement rate
  • 70 Broadcast Email Ideas 
  • 130 Call To Action Prompts
  • 204 Conversion Increasing Power Words
  • Identify Core Values Workbook
  • 75k+ inspirational quotes
  • 5 Day Video Course on Clarity
  • And many other templates which aren’t listed here

 

Check it out here, and I will see you on the inside! 🙂 

 

Check Out The 7 Pillar Content System Which Comes With Over 1000+ Content Prompts, Templates & Planners

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8 Reasons Why You Should Create An Online Course Right Now And Run A Digital Class

8 Reasons Why You Should Create An Online Course Right Now And Run A Digital Class

7 Reasons Why You Should Create An Online Course Right Now

Written by Tina Dahmen

4 min Read

8 Reasons Why You Should Create An Online Course Right Now And Run A Digital Class

How to create an online course PDF_124
Download Your Free Course Outline Template NOW!

Do It The Right Way From The Start

 

Your online course outline is one of the most important parts to pay attention to in the early stages of your online course development. Do it right and save yourself endless hours of headache and assure your students' speedy success.

In this article, we are going to investigate eight amazing reasons why you should be building an online course right now and create your digital class online.  

 

    • The Market Demands It ($375 BN Industry by 2026)
    • You Can Create a Somewhat “Passive” Income Stream (Create The Course Once, Sell It Forever)
    • Online Courses Are Pendamic Resistant (No Matter How Many Times The Virus Changes)
    • Become Location Independent (Work From Anywhere)
    • Work Less, Have More Time (Automate As Much As Possible)
    • Serve More People On a Larger Scale (Online Courses Are Scalable to The Moon And Back!)
    • Position Yourself As An Authority In The Space (Amazing For Brand Building)
    • All The Successful Biz People Are Offering Online Education (Follow what works)

 

So ladies and gentlemen, let’s get this party started and dive right into each of those amazing reasons on why you should build your online course right now.

Don’t reinvent the wheel, just realign it. – Anthony J. D’Angelo

Watch The Free Masterclass:

How to Start And Grow a Profitable Online Education Business

The World’s Economy Has Already Shifted Into The Virtual Space More And Faster Than Ever Before & It’s Time To Catch Up Right Now… Or Else You’ll Risk Getting Left Behind.

The Most “Future Proof” Way To Get Ahead And Run A Sustainable Online Business Is By Entering The Exploding Digital Knowledge Industry With The Guidance Of Tina. 

 

1. The Market Demands Your Digital Class Right Now ($375 BN Industry by 2026)

It’s not a secret anymore that the online education industry is predicted to become more than a $1 billion industry PER DAY by 2026. And this prediction came out before the corona crisis. Read this again. 

 

So this by itself should already be reason enough why you should feel encouraged to create an online course. The market is demanding it now more than ever and that trend won’t go down any time soon, especially considering the current global circumstances.

 

So why would you miss out on grabbing a piece of this market share? Start focusing on the right things, pivot if necessary or add a digital course to your product suite and follow the market trends.

 

 

e-learning industry statistics
How to create an online course PDF_124
Download Your Free Course Outline Template NOW!

Do It The Right Way From The Start

 

Your online course outline is one of the most important parts to pay attention to in the early stages of your online course development. Do it right and save yourself endless hours of headache and assure your students' speedy success.

2. You Can Create a Somewhat “Passive” Income Stream When You Teach Online Courses (Create The Course Once, Sell It Forever)

 

Newsflash: 100% complete passive income doesn’t exist, I have yet to discover it. But the good news is when you teach online courses, you generally create the product once and it’s done. Unless your online course is on a topic which constantly changes (e.g. marketing), then I highly suggest you update your content regularly for obvious reasons. 

 

Once the course is ready and produced, you then move on from there and put all your focus on marketing and selling your baby. 

 

This is why it’s such an attractive business model to many. Produce (ideally) once and keep selling it forever. 

How to create an online course PDF_124
Download Your Free Course Outline Template NOW!

Do It The Right Way From The Start

 

Your online course outline is one of the most important parts to pay attention to in the early stages of your online course development. Do it right and save yourself endless hours of headache and assure your students' speedy success.

3. Starting An Online Business Is Pendamic Resistant (No Matter How Many Times The Virus Changes)

 

Take a yoga studio as an example. When the pandemic hit, they weren’t able to provide classes in person and many saved their business moving it online. 

And the amazing news about that was, now they could even sell more spots than ever before because they took the limitation off their classroom. There are only so many people you can fit into a physical yoga studio, whereas Zoom offers unlimited spots. All you gotta do is upgrade your virtual membership. 

But not all businesses out there were able to do that and many went bankrupt. 

 

If the world falls apart, and it kind of does every 6-10 years as we experience economic crashes (which you can’t avoid and run away from), you can be sure your online course business will survive.

 

Have you been a therapist, teacher, consultant or a coach and have been seeing clients offline pre Corona? Well, now it’s the best time to start an online business and set up yor online course empire so you can serve even more people than you have ever before. They need you!

 

And for those who aren’t coaches yet, you can very quickly become one.

How to create an online course PDF_124
Download Your Free Course Outline Template NOW!

Do It The Right Way From The Start

 

Your online course outline is one of the most important parts to pay attention to in the early stages of your online course development. Do it right and save yourself endless hours of headache and assure your students' speedy success.

4. Become Location Independent (Work From Anywhere)

Yepp, you can just pull out your laptop and start your workday from the beach or simply from the comforts of your home if you wish to do so. 

 

Location-independent freedom is probably one of the most attractive benefits which come with being an online course creator. All you need is a laptop and a stable internet connection. Period.

 

The people who complained about “working on the internet isn’t a real job” are the ones which are out of work right now. I have been living an international lifestyle and working online since 2012 now and I can tell you, it is a real job and sometimes even more challenging if you travel around a lot. 

 

Despite travelling from country to country, it’s amazing how much time you can save not commuting daily to any office location across town. You will have so much more time at hand which you can reinvest into building your business or simply spending with friends and family. 

How to create an online course PDF_124
Download Your Free Course Outline Template NOW!

Do It The Right Way From The Start

 

Your online course outline is one of the most important parts to pay attention to in the early stages of your online course development. Do it right and save yourself endless hours of headache and assure your students' speedy success.

5. Work Less And Have More Time (Automate As Much As Possible)

Another amazing thing about online courses is, that you can outsource and automate most of the tasks which happen behind the scenes. 

 

Anything that can be handled by software should be automated and you should not spend a second fulfilling any of those tasks yourself.

There are amazing tools out there that will help you automate most of your happenings behind the scenes. 

 

 For example: 

 

  • ConvertKit is a great funnel builder which triggers email sequences automatically once someone downloads your freebie 

 

  • ThriveCart is awesome to collect payments, to set up an affiliate system and to automatically let One-Time-Offers expire. It’s also integrable with Thinkific, which lets students enrol into your programmes on autopilot once they paid you via ThriveCart 

 

  • Tailwind is awesome to schedule your Pinterest pins and to show you very valuable data about your account 

 

  • Jarvee helps tremendously automating any other social platform

Watch The Free Masterclass:

How to Start And Grow a Profitable Online Education Business

The World’s Economy Has Already Shifted Into The Virtual Space More And Faster Than Ever Before & It’s Time To Catch Up Right Now… Or Else You’ll Risk Getting Left Behind.

The Most “Future Proof” Way To Get Ahead And Run A Sustainable Online Business Is By Entering The Exploding Digital Knowledge Industry With The Guidance Of Tina. 

6. Serve More People On a Larger Scale (Online Courses Are Scalable to The Moon And Back!)

Since you have kind of cloned yourself into an online course, you don’t have to repeat yourself over and over again to your clients. You can simply share your video content with many more people and let them go through the content in their own time, which means less work for yourself. 

 

If you are a coach or a consultant, you can also use your online course content to serve any new client as a form of “onboarding” or as an “introduction” to your services. It basically serves as your “core” or “signature” content which any of our clients have to go through in order to understand the fundamentals of whatever it is you are teaching them. 


You will be amazed at how many questions people have for you, which can be simply answered in your main course, which will eventually save you countless hours of repetitive teaching. You will have more time to either focus on deeper coaching with your students or spending the spare time you have elsewhere. 

Not sure where to start?

You have a skill, hobby or expertise which you would like to put into an online course so you can serve more people on a broader scale and make bank while you sleep? Great!

There are a few things you need to consider before you get started, download the guide now and avoid working endless hours for free creating a product nobody wants to buy!

7. Position Yourself As An Authority In The Space (Amazing For Brand Building)

Claiming you are an expert in something and not having an online course to offer will make you look like an amateur nowadays. 

 

Why? Because people want to see that you have studied your craft inside out. Knowing about a topic is one thing, but creating content about it and actually teaching it in a way so that students will get results is a completely different story. People will look at you in a completely different way. 

 

You can look at it as your new business cart. Having an online course which teaches people a topic in-depth positions you in the market as an authority and makes you stand out from your competition. 

Watch The Free Masterclass:

How to Start And Grow a Profitable Online Education Business

The World’s Economy Has Already Shifted Into The Virtual Space More And Faster Than Ever Before & It’s Time To Catch Up Right Now… Or Else You’ll Risk Getting Left Behind.

The Most “Future Proof” Way To Get Ahead And Run A Sustainable Online Business Is By Entering The Exploding Digital Knowledge Industry With The Guidance Of Tina. 

8. All The Successful Business People Are Offering Online Education

 

Yep, may this be Grant Cardone, Tony Robbins or Arianna Huffington. All the “successful” business people out there offer online classes. And what does this mean for you? 

 

Don’t reinvent the wheel and follow what works. If all the famous business people are offering at least one digital class, if not an entire series of online courses on their expertise, that means it’s working out for them very well. And it can work out for you too.

8 Reasons Why You Should Create An Online Course Right Now
How to create an online course PDF_124
Download Your Free Course Outline Template NOW!

Do It The Right Way From The Start

 

Your online course outline is one of the most important parts to pay attention to in the early stages of your online course development. Do it right and save yourself endless hours of headache and assure your students' speedy success.

Related Articles

Related