3 Different Types Of Online Courses & Which One Should You Choose As A New Course Creator

“What type of online course should I create and how long should my online course be?” is one of the main questions that new course creators and my challenge & summit participants ask me. 

There are a few different types of online courses out there, let’s look at the three most popular ones: ⁣

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1. ⁣Introductory Online Course
2. Laser Focused Course
3. Signature Course

Laser-focused courses sit usually somewhere in the middle of your value ladder, in case you have a high-ticket offering. Sometimes they can also be your high-ticket offer.

They are a great solution for those who can not afford to work with you directly (the more of your personal time is involved the higher the price).

It can also be the only way how people can work with you, not everyone offers direct coaching, and that’s okay. 

Laser-focused courses typically don’t include direct coaching with you, unless you choose to offer it (which could be a great unique selling point that could help many people get off that fence). 

Main key points: 

• Duration: Anywhere between 6-8 weeks
• Pricing: Between $297 – $997
• Value Ladder Position: Mid-tier product 
• Purpose: Teach one thing only

3. Signature Course

A signature course is the one course everyone will know you for. If someone talks about “how to create an online course” then most people will know that this is my core offer and that’s what I am known for. 

Through a signature course, you deliver a huge transformation which typically takes longer to achieve, compared to the two previous types of online courses we already discussed. 

The transformation can take anywhere from 8 – 12 weeks, sometimes even longer. And when I talk about the duration, I don’t mean the amount of videos people should watch, I mean the amount of time it takes them to implement the learnings. 

For example, in my course, “From Idea to Course” I teach people how to find their profitable online course idea, how to validate it, market & sell it, how to create it and how to run profitable webinars and challenges.

These are quite a lot of things someone has to learn in order to get to the transformation, which in this case, is a solid finished online course. This doesn’t happen overnight and could take up to 3 months. Of course, every student is different and it depends on their level of skills, I have seen people doing it in 6 weeks.

A signature course can sit in the middle of your value ladder or at the very end. Again, this depends on your product suite and what types of other offers you have on the marketplace.

Main key points: 

• Duration: Typically 12 weeks
• Pricing: Between $997 – $1997
• Value Ladder Position: Mid-tier or high ticket product
• Purpose: Teach a big transformation

As you can see, knowing which types of online courses are out there and choosing the right one is important as it helps you structure your business as well as it helps you how to price your online course.

Being an online course creator doesn’t only help you to get ahead of the curve in a booming industry (where offering digital goods are a “must-have” now), it doesn’t only help you to become financially free and location independent, it also provides real digital assets for your business which you can leverage over and over again.

The amazing thing about online courses is that you can repurpose them and use them over and over again for different scenarios. ⁣You could always collaborate with different membership sites out there and place your course inside of those in return for a fee and finally gain that traction in your business which you so deeply desire.

Which type of online course are you going to create next?

Next steps: 

-> Learn how to create profitable and scalable online courses to 6 figures and beyond during our free Online Course Conference here.