Digital Products Made Easy: Follow This Simple HERO Framework When Creating Digital Goods And You Will Set Yourself Up For Success Automatically

Welcome to the best corner of the internet where you will find quality content on how to create an online course and on educational and digital products. 

Ladies and gentlemen, everyone can build a digital product quickly, but only a few are going to be very successful with it. Why? Because not everyone knows how to create digital products the right way. Not everyone follows a logical yet essential framework and the majority of creators take step 2 before they even thought about step 1. 

And in this article, I will show you the simple 4 step method you can follow, so you can create profitable digital products, have a better life yourself and change other people’s lives to the better.  

Introducing The Hero Method

The HERO Method stands for:

H.elpful

E.fficient

R.ecurring

O.n Going

So, let’s dive right into each component:

1. Helpful: Build a Helpful Digital Product, Online Business, Anything

IRP = Idea, Research, Proof

It all starts off with a quality product and a no brainer offer. If your digital product sucks, you don’t need to worry about any of the further steps as nobody will be interested. 

If you want to scale your digital goods business, spend some time thinking about how helpful your product is to the world. Does it solve a “major” problem your dream customer has? Or would it just be a “nice to have”?

What’s the reason behind why you are building your product? You have to spend the most amount of time right here and find a bigger reason than “just to make money”…

Think about the pain you are solving… What’s the problem you are destroying? 

The bigger the emotional pain behind the problem your product should be solving, the more money you will make. 

Yep, you do want to focus on making money, as that’s the only way how you can then go on to the world and fix even bigger problems and help many more people. 

But again, without having a helpful product, you won’t sell many digital goods, if any at all.   

Other things to consider and things to do when trying to build a “helpful” product which fall under section “h”, or “helpful” are:

• Market research, 
• Product validation, 
• Running beta rounds, 
• How to get the right brand & product messaging,
• How to position the product in the marketplace,
• Who is the ideal student? And much more

In short, the transformation is: From helpless to hero. 

Think: 

1. What’s the emotional pain behind the actual problem? 
2. What’s the actual problem and how badly do people really need it? 

2. Efficient: Set Up Your Digital Product Business In An Efficient Way

STA = Systems, Teams, Automation

“I can do everything by myself” is history. Get over it already. You can’t scale and grow and simultaneously do everything on your own. Plus, you are not the best in everything, so hire people who are better than you are in the things you don’t enjoy doing. 

At the same time, set up systems, processes and SOPs. Automate as much as possible to ease up the workflow of your employees and to reduce costs. 

Some of the things which I teach my students and which fall under section “e”, or “efficient” are:

• Funnel building,
  
• How to get the tech set up for your online school,
  
• Automate your social media,
• How to set up systems, processes & SOPs,
• How to outsource, team building and much more

In short, the transformation is: From exhaustion to efficiency. 

Think: 

1. How much of the things which need to get done in order to sell, fulfil or deliver your digital product can you outsource? (Ads, funnels, enrollment to your digital school, putting up content, writing social media posts etc.)

2. How much of the unnecessary manual work can you automate? Invest in different software which will free up your and your own and your employee’s schedule. Nobody, absolutely nobody should be doing things in your business what software can do for you.

3. Recurring: Your Digital Products Should Bring In Recurring Revenue

PSL = Pricing, Sales, Launches

What we want to eliminate here are one-offs. You don’t just want to sell to your clients once and then say bye-bye. You want to sell digital products online on a consistent basis. We want to structure our product suite in a way that we always have money coming in.

You could handle this through a subscription website (aka a membership site) and through a so-called “product ladder”. 

Do you have any upsells in place? What happens to your students after they have graduated from your program? Where are they off to then? If you don’t offer anything to them, they are off to the next person who offers what you didn’t offer. 

Once your students have been through one programme, have grown, implemented and scaled, they will face new problems and challenges. So offer a solution to their problems and challenges. You will leave money on the table if you don’t, as already existing clients are much easier to convert than new leads. 

Some other things which I teach my students and which fall under section “r”, or “recurring” are:

• How to price your products and at what stage,
• How to launch,
• How to create an entire product suite and how it all works, 
• How to sell & scale your product and much more

In short, the transformation is: From random to recurring. 

Think: 

1. What’s the next logical product you could offer after someone finishes studying your current online course? 

2. How many times per year do you want to launch which product?

4. OnGoing: Have an Ongoing Marketing Strategy In Place Which Drives New Leads To Your Business

ETC = Evergreen Traffic, Core Content 

You must have a system set up in a way that brings you in new leads on a consistent basis. Every single day. It doesn’t help if you have put in all the efforts into creating an online course or any other digital product but you have nobody who opts in to get on your email list.

You need to keep building your list on a consistent basis. It’s the blood of any business. Without leads, no sales, without sales, no business. Sounds logical, right? 

You may think so… Yet, so many people don’t have this in place.  

Having leads coming in on a consistent basis can be achieved through many different ways, e.g. paid ads, organic social media, SEO, podcasts, blogging, Youtube videos, Facebook groups, launches and much much more. 

Which type of content do you like producing and which type can you produce on a consistent basis? That’s the key where. 

Pick one. Commit. And just get it done already. 

Some other things which I teach my students and which fall under section “o”, or “ongoing” are:

• Content marketing,
  
• Long-term strategies vs short-term,
  
• Production,
  
• Consistency & Commitment,
• Perfect your ONE piece of content and much more

In short, the transformation is: From off to ongoing. 

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